The best content that you can create are those that do not lose their topicality, which, like the fir in winter, remain evergreen, the so-called evergreen content. Surely you have already done that, but probably not consistently and on schedule. The bigger part of your content is certainly more up-to-date and therefore worthless soon. In this article, I’ll show you ways you can write the content that will benefit your website in as little as ten years.
What is evergreen content?
The term Evergreen comes from the music and refers to a song that is always up to date. He was heard a long time ago, he is heard today and will be heard in twenty years. That’s exactly what we need to achieve with our content. We have to compose content that is always up-to-date and, to this extent, always appears as authoritative content in Google’s SERPs.
Tech blogs have a hard time
Evergreen content is timeless, always up to date.This does not work with all content. Tech blogs and news writers will have a hard time, too much is changing.
Evergreen content or not
However, if you write instructions, such as “How do I write a product review,” then you’re writing potential evergreen content. However, if you write a guide to the Windows or Mac keyboard shortcuts, it is not evergreen content, at least not automatically.
The way to write a product review will not be different from today’s in ten years’ time. However, in just ten years, the keyboard shortcuts of operating systems could change quite a bit.
This does not mean that you can not create evergreens with your text using the keyboard shortcuts. You just have to know how. By the way, the advantages are obvious:
Timeless content gives you a lot of page views in the long run.
Evergreen content can be created specifically
Not every article is suitable for becoming an evergreen. Many, however, are with a little effort. Google Analytics or the analysis software of your choice is your best friend for this job.
After all, if you have been creating content for a long time, then you have a large pool of articles. Make a list of older posts that are still very well attended. Take a close look and see if you can update it.
If so, then do it. Your most visited posts should always be kept up to date and fresh. It can also be very beneficial if you spend the date of the update.
There is a very good plugin for this job. It’s called Last Modified Timestamp. Better always give out the date of the last update, not the date the post was originally published. This way, a visitor can immediately recognize that the content he finds is still up-to-date.
Of course, you can also adjust the Release Date to the current date and put a note below the text that informs you about the original release date as well as that this post has been updated.
The different forms of evergreen content
I have already mentioned instructions for you as an example of evergreen content, but also include recipes, fitness tips and similar posts. Here are some suggestions on how to produce Evergreen content. The following content types are included.
# 1: Frequently Asked Questions
If you are tired of having the same questions all the time, or if you expect to be asked questions again and again, you can create a FAQ page. Here you write down the question with the appropriate answer. This is a great example of sustainable content. As new questions arise, you can add them to your FAQ and give your readers exactly what they were looking for.
# 2: Glossaries
As an industry expert, you naturally know what the terms used on your website mean. However, your readers often do not know that. Do not alienate yourself from your readers, but offer them an added value that puts them on a par with you. Create a glossary and “translate” the technical terms so that they can be understood by anyone. Nobody likes to stumble through an article and not really know what it’s all about. So bring your readers to the light with a glossary.
# 3: History contributions
The story is always in the past. She will not change. If you write about historical topics, you probably will not even have a non-current post on the blog. You could, for example, write about the history of industrialization. Or you dig deeply and find some famous people from the past few years who are worth writing on.
If your blog is the only one in the German-speaking Internet that deals with such topics, then you have cracked the jackpot. Because he will have tremendous value for researchers in your niche. And for many years.
# 4: Checklists
Checklists are much like instructions, but with an open end. They do not give you exact instructions, just a kind of basic overview of how to do something. And yet, checklists are popular because they offer productivity advantages. We all like completed tasks. Why not write content about this process then?
# 5: Productivity contributions
With only a few adjustments, articles of this kind are always up to date. The topic is of interest to many people. Who does not want to be more productive in this day and age? With contributions of this kind you can steer your ship in different directions. First, you could work out how to do more work in less time. For fast transportations, for example. However, another aspect may be how to do the same work in less time. Maybe to enjoy more free time.
If you have not published any evergreen articles, then you should do it now. Evergreen content makes for really good internal links and you should not tire of linking them again and again. Over time, you will build up an expert status through this type of content, which will give you even more traffic.
(This entry is evergreen content.) It first appeared in November 2016 and has been kept up-to-date since its last update on March 11, 2019. The post image is from the portfolio of Depositphotos.)